We're a UX Strategy and Research partner.
We help early stage companies and pivoting product teams gain clarity on their customers & product.
"I would hire Anna again in a heartbeat. Anna not only executes research that is crystal clear, unbiased and insightful. She works equally hard to understand a business in a way that creates actionable takeaways at the end of the project.
If you want to move from research that sits on the shelves to research that propels your product team forward - I would recommend using Anna."
- Inga Johnson, Chief Growth Officer, Marco Polo
Read the Marco Polo case study (coming soon!)
“Anna is a delight to work with. Knowledgeable and thoughtful, you can count on her to dig deep into the core of a problem before providing recommendations. She has an ability to take something complex and make it simple.”
- Mike Nitsopoulos, Creative Director, MDNA Creative
"The work that Anna did played a huge role on understanding exactly what our end-users were going through right before and during COVID-19. We were impressed by the quality, depth and attention to detail of the results. We know this will play a big part of informing our upcoming product strategy and roadmap."
- CG Chen, Founder, Ample Labs
“Anna walked us through each step of the project, provided thoughtful advice, and involved the team in the decision-making process. Staff were impressed by her ability as a facilitator. After implementing the changes, we heard directly from students that the application was easier to navigate and new phrasing was more clearly understood.”
— Senior Policy Advisor, Government of Ontario
Who We Are
We’re a UX strategy and research firm with strong values. We help early stage companies and pivoting product teams get clarity on their customers, product and market.
Clients hire us to…
Understand customer (or prospective customer) needs, motivations and attitudes in order to design thoughtful, useful and usable products and services
Map the customer experience across channels and touch points to identify & prioritize pain points and business opportunities
Test concepts for market validation and reduce risk
Evaluate products to optimize sales and ease of use
Train individuals & teams in good research practises
Services
UX Research & Strategy
Changes in the market and consumer behaviour are driving businesses to adapt and create new services, products and business models.
We use qualitative research and design to help uncover unmet needs and new opportunities.
Training & Workshops
Teams and individual contributors are realizing the benefits of UX research and design thinking and may the lack expertise to do it in-house.
We help fill this knowledge gap through interactive and hands-on workshops.
Select Clients
