Case Studies — Blue Umbrella | UX Research Consultancy

Case Studies

“Anna walked us through each step of the project, provided thoughtful advice, and involved the team in the decision-making process.”

UX Strategy, Research & Design Work

Client: Ample Labs

Keywords: Strategy & UX Research for Startups, Product Pivot, Personas, Journey Maps, Vulnerable Population, User Acquisition Research, In-depth Customer Research

**Making Genuine Social Connection Easier**

(coming soon!) Client: Marco Polo

Keywords: Strategy & UX Research for Startups, Concept Testing, User Retention Research, Product Pricing, Habit Loops, Diverse User Groups, Freemium & Subscription Features

**Expanding into new markets while maintaining brand equity**

Client: Durham Industrial

Keywords: Product Pivot, Brand Acquisition, UX Advisor, Form Design, Navigation, Wireframing & Prototyping

Grasping the needs of small business insurance clients

Client: Intact Labs

Keywords: Business Transformation, Stakeholder Alignment, Research for Non-Researchers, Diary Study, Personas, Journey Maps, B2B, Mentorship

(coming soon!) Client: Ontario Science Center

Keywords: Product Pivot, Guerrilla Research, Contextual Inquiry, Multi Channel Experience Design, New Visitors & City Newcomers

**Simplifying a Student Loan and Grant Application**

Client: Government of Ontario, OSAP

Keywords: Iterative Usability Testing, Individual and Paired In-Depth Interviews, Form Design, Content Testing, Direct Mailer Testing

Client: AbleDocs

Keywords: Strategy & UX Research for Startups, Competitor Analysis, In-depth Interviews, Wireframing & Prototyping

Workshop Case Studies

Client: Intact Insurance

Keywords: Research for Non-Researchers, Interactive In-person Workshop

**Understanding and Analysing Client Needs**

Client: OpenClassrooms

Keywords: Research for Non-Researchers, Interactive Webinar

(coming soon!) Client: Intact Labs

Keywords: Embedded Researcher & UX Advisor, Researcher Training & Mentorship, Mixed Methods