UX Research & Strategy
“Patient, empathetic and insightful, Anna is a joy to work with.”
We use qualitative research and design to solve complex business problems
Diving deep to understand customers’ needs, motivations and attitudes to design products and services.
Mapping the customer experience across touch points to identify pain points and opportunities.
Evaluating a product to optimize sales and ease of use.
Designing a product based on customer and business needs.
Our ‘Toolbox’ (we’re fully remote!)
Strategy
Persona Development
Journey Mapping
Participatory Design
Workshop Facilitation
Concept Testing
Competitor Analysis
UX Research
In-depth Interviews
Usability Testing
Diary Studies
Card Sorting
Tree Testing
UX Design
Heuristic Evaluation
Wireframing
Low-fidelity Prototyping
Testimonials
"The work that Anna and Blue Umbrella did played a huge role on understanding exactly what our end-users were going through right before and during COVID-19. We were impressed by the quality, depth and attention to detail of the results. We know this will play a big part of informing our upcoming product strategy and roadmap."
- CG Chen, Founder, Ample Labs
“Blue Umbrella is a delight to work with. Knowledgeable and thoughtful, you can count on them to dig deep into the core of a problem before providing recommendations. They have an ability to take something complex and make it simple.”
Mike Nitsopoulos, Creative Director, MDNA Creative
“Blue Umbrella walked us through each step of the project, provided thoughtful advice, and involved the team in the decision-making process. Staff were impressed by their ability as a facilitator. After implementing the changes, we heard directly from students that the application was easier to navigate and new phrasing was more clearly understood.”
Senior Policy Advisor, Government of Ontario
“Blue Umbrella has been invaluable in helping my team incorporate design thinking and qualitative research into our product design in 2018. Their work lead to some great insights which were presented promptly. The information they provide is easy to read and understand, contains many excellent references we can go back to again and again and share with our other stakeholders.”
-Melanie Muise, Former Director of Product, Intact Insurance
